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Thanksgiving is here and Olivia Dunne sure has a lot to be thankful for this season. 2024 was a banner year for the gymnast, marking her homecoming to LSU for the fifth time. Also, her NIL earnings reached a lofty $9.5 million, making her the highest-paid female college athlete and one of the most popular women in NCAA sports.

Moreover, let’s not forget her Amazon Prime feature happened this year when the Money Game docu-series took over screens. But, amid all this, it looks like Livvy and her sister, Julz Dunne have kicked off Thanksgiving by hopping onto a viral trend revolving around a mega-pop star, Beyonce.

Olivia and Julz Dunne thank Beyonce

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Taking to her Instagram, Julz Dunne, Olivia Dunne’s sister added a carousel of 3 images, the last one being with the gymnast herself. With leather pants, black boots, and a fur jacket, Julz had her fashion game on point. But that’s hardly what made the post so special, or rather, noticeable.

It was the caption that Julz put that caught everyone’s eye. She wrote, “Thankful for friends, family, and @beyonce,” tagging the American superstar and putting a hilarious spin on her Thanksgiving message. And of course, Olivia Dunne was not going to fall behind. She chimed in with a, “Thank goodness we’re all safe now” note in the comments.

Well, looks like the ‘Thank You Beyonce’ trend has made its way out of TikTok memes and is slowly taking over other platforms, ‘thanks’ to its virality. In the recent past, not just people, but even brands are hopping onto this bandwagon. And the Dunne sisters did not fall behind, using it as a playful thanksgiving caption over social media.

Out at the Belmar Beach, the Dunnes seem to have gathered together for Thanksgiving. And seems like Julz was letting her humor do the talking this year. In one of her stories, Julz posed with her mother Kat, and sister Olivia, she captioned the click, “thankful that we trained dad well enough to take pics.

 

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A post shared by Julz Dunne (@julzdunne)

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Olivia Dunne's $9.5M NIL earnings—Is she redefining what it means to be a college athlete?

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On the other hand, Julz’s sense of devotion towards Queen Bey isn’t exactly new. Remember when Beyonce was on the Renaissance Tour last year and Julz Dunne attended her concert? She took to her Instagram and wrote over a story, “Can’t talk. At Church,” exhibiting nearly divine reverence towards the pop icon. Now that’s true fan behavior, wouldn’t you say?

On the other hand, there was a time when her sister Olivia Dunne had surpassed the singing sensation in the number game. Well yes, in 2023, Livvy had 7.9M followers on TikTok while Beyonce had 5.2M. No wonder she quickly garnered such a large social media audience, which helped her rise to the top of the NIL ranks. And as we gear to enter 2025, one thing hasn’t changed- Livvy’s NIL endorsements, which are still going pretty strong.

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All eyes on Olivia’s Christmas project

As per the On3 estimation, Olivia Dunne’s NIL earnings add up to $3.9 million a year, which is indeed a hefty amount. But have you ever thought how? Let’s take a recent example. In a recent brand endorsement, Livvy supposedly racked up over $500,000 for a single social media post for Rsquare Media Inc. Yes, you heard that right. The brand took to social media to break the news of the special collaboration.

USA Today via Reuters

Join Olivia Dunne x Rsquare Media for a Christmas Live Event!” they wrote, unveiling the limited-time offer that presents the registered participants the opportunity to watch Livvy in her element as a social media icon. Indeed,  she’ll be giving insights on, “Social Media Tips and How to Succeed on TikTok and YouTube,” which could prove highly beneficial for the attendees.

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But for now, Livvy seems to be with her family and is bringing on the holiday season with her tribe. How many of you are waiting to catch glimpses of her celebration? Let us know below!

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Olivia Dunne's $9.5M NIL earnings—Is she redefining what it means to be a college athlete?